AND, Elegant yet stylish clothes at affordable prices for today’s fashion conscious woman. An AND woman’s substance is style. She’s feminine yet bold. She’s got the aesthetics and the confidence. She’s picky about the way she dresses, and would settle for nothing but the best.
AND came into being as the first Indian high street western wear brand for women. Launched in the 1999, AND today is one of India’s most preferred high street brands in the western wear category.
AND, essentially caters to the today’s woman of substance who seeks stylish and fashionable outfits at an affordable price. From Corporate wear to semi-formal evenings or a causal hangout with friends, one can wear AND to add the edge to your personality. AND provides you with a wide range of trousers, skirts, tunics, tops, shift dresses, jackets & vests to suit any occasion you choose to sport the outfit. Immense attention to the cuts, detailing and finishing, makes AND a class apart. And a must have for every woman’s wardrobe who has an eye for style.
Presently, AND is retailed through over 250 points of sale, which include over 40 exclusive stores and other established multibrand lifestyle formats like Shoppers Stop, Lifestyle, Central & Pantaloon.
Established in the year 1998, AND Designs India Ltd. (ADIL) – the brainchild of Ms. Anita Dongre – Creative Director, Ms. Meena Sehra – Director and Mr. Mukesh Sawlani – Managing Director is one of India’s most reputable fashion houses, with more than Twelve years valued experience in the industry. Considering an emerging opportunity evolving in the branded women’s western wear segment, was when the idea behind the starting a retail brand was built. AND – the flagship brand of the company came to life in the year 1999, when the market was just ready to nurture an emerging high-street women’s wear brand.
Starting its first brand and an independent store at Mumbai, ADIL presently owns five premium brands to its kitty – ANITA DONGRE – TIMELESS & IINTERPRET and GRASSROOT (an eco-friendly label) which are her signature labels along with AND & GLOBAL DESI which are the high street fashion brands. Both brands AND & GLOBAL DESI are currently being retailed from over 350 retail points in India, including exclusive stores and multi-brand lifestyle stores across the country.
ADIL today stands tall in the league of some of the well-known fashion houses of India. Staying true to its mission, ADIL promises to cater simple yet stylish clothes at affordable prices for today’s fashion conscious women. This endeavor which is present in more than 28 cities in India is now on its verge to launch itself globally.
From runways and awards shows to premieres and movies, her designs have graced the country’s most elite and celebrated personalities from all walks of life. Anita Dongre, is the face behind India’s the power brand, AND.
Her innate flair for style and design enables her to create collection after collection that flows from her intuitive awareness of the au courant of having a taste for the next hot trends. But more importantly, her designs voice the taste of the new age 21st century Indian woman. Known as the designer who embodies empathy in her creations, it is her understanding of the uniqueness of each woman’s own beauty, grace, body and the pulse of a woman’s desires, ambitions, dreams and sensuality that inspired her to create her fashion house And Designs India Ltd, which ensures that every Indian woman finds her complimentary fashion statement.
AND, her inimitable label is today one of the most recognized and well-loved wardrobe staple of the modern, go-getter woman. This label has come to represent high street fashion at a sensible price. It meets the fashion needs of celebrities, teenagers, young mothers, the career woman and the socialite. Despite the fact that her identity is with her brand AND, it is by no means her only greatest achievement.
One success followed the next – quick on AND’s success trail came the launch of her signature, premium label that carries with it, her reputation and name – the ANITA DONGRE IINTER PRET– a high-impact, globetrotting, mix and match western wear, fashion brand.
With her love for Luxury and Lifestyle, Anita launched her one of a kind couture line ANITA DONGRE TIMELESS. The label caters to custom made occasion wear, where Anita meets clients personally and creates gorgeous outfits to the tastes of the buyer. Be it a bridal trousseau or a red carpet stunner, ANITA DONGRE TIMELESS is the luxury outfit you’ll desire to own and have forever.
In today’s organic age, Anita Dongre adds environmental glam with GRASSROOT – an eco-friendly label that works sustainable fabrics and with traditional crafts into a versatile range of stylish wardrobe essentials.
Additionally, to take her passion for protecting the environment and society, Anita is associated with Shop for Change – Fair Trade organization and launched first of its kind unique Shop for Change collection for her brand AND and the partnership would go a long way in future. Also, Anita is closely associated with Mijwan Welfare Society, wherein she helps the women to be financially independent by providing them with hand craft and embroidery work for her collections.
From the well spring of alternate healing, a passion she puts to good use, Anita has harmoniously blended wellness and lifestyle management. Anita set up CLAY, a wellness centre that has been an oasis of peaceful, healthy & beautiful living for women from all over Mumbai who flock to this quaint, little therapeutic cottage retreat in Bandra – Mumbai.
Today her 5 brands sell from more than 350 retail points throughout the length and breadth of the country. The legend in trendsetting has only just begun… all set to take the world by storm, with continuously expanding while defining trends, Anita’s enthusiasm, creativity and boundless talent have kept her at the forefront of fashion. From high street fashion to international red carpets, for Anita Dongre, the fashion force is in perennial bloom.[box]
Bajaj Niwas, Linking Road,
Mumbai – 400 052.
Tel: 022 6526 0711
Facebook page: https://www.facebook.com/stylebyand[/box]
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