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Shahid Kapoor, launches athleisure fashion brand SKULT at Carter Road

Yesterday evening Shahid Kapoor launced athleisure fashion brand SKULT at Carter Road. Below are some pictures and instagram videos.

Aditya Birla Group’s e-commerce portal abof has recently announced the launch of India’s first athleisure fashion brand, SKULT. The brand has been created in partnership with actor Shahid Kapoor and will be exclusively available on abof.
– via Indiaretailing.com

Commenting on his idea of SKULT, Shahid said, “Skult is about free styling, fashion and functionality. Skult is all about being yourself, wherever you are. It’s about apparel that’s an extension of your body. That allows you to express yourself with no restrictions or rules. Sometimes clothes that are cool, just feel too restricting. This line sets you free. Own style. Don’t let style restrict you.”
– via Diary of a Dancebee

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