MINERAL is postmodern women’s clothing. It’s a smart design recombination of predominantly natural Indian fabrics within a Western construct, creating clothing that makes a woman look and feel special.
The clothes do not sport flashy logos or insignia and hopefully will be worn and recognized for being simply great clothes, that you want to live within, every day of your life. And hence our line “no more seasons”.
Versatile, elegant clothing, great styling and fits, and effortless style are what we would like Mineral to be known for.
Mineral’s clothing is not defined by time of day or occasion. Our clothing is meant for all seasons. The clothing is designed by Priyadarshini Rao (www.priyadarshinirao.com)
Mineral collections currently include clothing, handbags, fashion jewelry.
Mineral Fashions Pvt. Ltd is headed jointly by Priyadarshini Rao and Jaydeep Shetty who are also promoters of the company.
Mineral is managed by a small team that’s passionate about providing quality fashion to the Indian customer.
To Mineral, the customer is someone who seeks an elegant and evolved clothing solution and strives to make clothes for the woman with evolved fashion tastes. Clothing that can be worn again and again, and not just once.
A250, Natraj Building,
Opposite the Lacoste showroom, next to RBS Bank,
Mumbai – 400 050
Ph: 022 – 26423858.